Store-audit worksheet
Walk one store through the feed and product-facts checklist and record what you find, on a printable page or in a spreadsheet.
Published
Worksheet for checklist v0.1Part A: store · Part B: 5 products
The worksheet turns the checklist into a record of one store. Part A covers settings you check once. Part B covers five products: pick ones at different prices, including one with variants and one on sale if you have them. Mark each check yes, no, partly, not applicable or unknown, and note what you saw.
Download the worksheet as a spreadsheet (CSV), or print this page.
| ID | Check | Result | Notes |
|---|---|---|---|
| I1 | Give every product and variant a stable, unique ID. Product identity | ||
| U1 | Leave Merchant Center's automatic item updates on. Keeping data current | ||
| U2 | Clear open price and availability mismatches in Merchant Center. Keeping data current | ||
| U3 | Keep a dated record of price and stock changes. Keeping data current | ||
| S1 | Set shipping costs and delivery times for each country you ship to. Shipping and returns | ||
| S2 | Publish a return policy and add it to Merchant Center. Shipping and returns | ||
| S3 | Mark up return and shipping policies at store level. Shipping and returns | ||
| R2 | Send a product reviews feed to Merchant Center. Reviews | ||
| G1 | Turn on Google's free listings and check products are approved. Programs and settings | ||
| G2 | Leave your site included in Google's generative AI features. Programs and settings | ||
| G3 | Read Merchant Center's AI performance report. Programs and settings | ||
| G4 | Consider Google's conversational attributes. Programs and settings | ||
| G5 | If OpenAI accepts you as a merchant, send its product feed daily. Programs and settings | ||
| G6 | Keep a Microsoft Merchant Center feed. Programs and settings | ||
| A1 | Allow OAI-SearchBot in robots.txt and at your firewall. Access for crawlers | ||
| A2 | Allow PerplexityBot in robots.txt and at your firewall. Access for crawlers | ||
| A3 | Let Bingbot crawl product pages, without NOARCHIVE or NOCACHE tags. Access for crawlers |
| ID | Check | Product 1 | Product 2 | Product 3 | Product 4 | Product 5 | Notes |
|---|---|---|---|---|---|---|---|
| I2 | Send the manufacturer's GTIN for every product that has one. Product identity | ||||||
| I3 | Set the brand, and the MPN when there's no GTIN. Product identity | ||||||
| I4 | Put the same identifiers in the page's Product markup. Product identity | ||||||
| I5 | Make the feed title name the same product as the page. Product identity | ||||||
| I6 | Use main images of at least 500 by 500 pixels. Product identity | ||||||
| I7 | Put full product details on the page. Product identity | ||||||
| P1 | Show one price in the feed, page, markup and checkout. Price and availability | ||||||
| P2 | Put price and stock in the first HTML, unchanged after load. Price and availability | ||||||
| P3 | Send sale prices as sale_price, with the regular price in price. Price and availability | ||||||
| P4 | Show the same availability in the feed, page, markup and checkout. Price and availability | ||||||
| V1 | Give each variant its own ID and link, with a shared item_group_id. Variants | ||||||
| V2 | Mark up variants as a ProductGroup. Variants | ||||||
| R1 | Mark up only reviews that shoppers can see on the page. Reviews | ||||||
| A4 | Show crawlers the same product, price and stock as shoppers. Access for crawlers |